Personalities | Craig David | Twenty-First Century | Rock

(Vocals, b. 1981)

Initially inspired by a musical father (a reggae bass guitarist), Craig David’s first appearance on the music scene to those outside the Southampton club circuit was his vocal for Artful Dodger’s ‘Rewind’ (1999). Subsequently signing to Telstar, David made his name with melodic, often acoustically laced R&B that reflected his casanova lifestyle in a down-to-earth fashion. ‘Fill Me In’ (2000) detailed suspicion over a girlfriend’s monogamy, while ‘Walking Away’ (2001) showed a desire to live a less stressful lifestyle.

The timeless ‘7 Days’ (2000) became something of a joke among detractors, who lampooned the singer for ‘chilling on Sundays’ after a week of lovemaking. David took such jibes, along with an amusing puppet version of himself on UK comedy program Bo’ Selecta (named after his early catchphrase), with grace. Further albums fared less well chartwise, but the fact remains that David, who relaunched his career with Universal Records in 2010, is an exceptional soul singer.

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Source: The Definitive Illustrated Encyclopedia of Rock, general editor Michael Heatley

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